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  1. What If you were wrong about Marketing?

    The next time you decide to do something about marketing -- or not do it -- take a moment and play the "what if you were wrong" game. You may discover an entirely new perspective, and ultimately, be right more often. Find out how to get your marketing strategy right- right now! »

  2. Is it Time to Stop Blaming the Economy?

    If a set of conditions persists for years, at what point do you simply accept them as the way things are? Perhaps that point should be right now. Read more »

  3. Feature Article: You Already Know How to Market... So Why Don't You Have All the Clients You Need?

    For the past nineteen years, I've been asking self-employed professionals to tell me the most effective ways they know to get clients. No matter where and when I ask this question, their answers are always the same: Read more »

  4. Marketing with the 80/20 Rule

    You know about the 80/20 rule, right? It's the guideline that 80% of your return comes from 20% of your investment. For example, 80% of your referrals come from 20% of the people in your network. 80% of your new business comes from 20% of your prospects. 80% of your new contacts come from 20% of the networking activities you engage in. And so on. Read more »

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